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Importance of customized reports in Facebook Ads manager

Achieve your business goals by having customized reports while you run Facebook Ads manager. This will help you generate more conversions.
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Why Customized Reports In Facebook Ads Manager Is Important

Why Customized Reports In Facebook Ads Manager Is Important

  • Posted by Webentic

  • Sep 25, 2018

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Facebook Ads reports tend to gather and display important metrics from your campaigns. Ads reporting let you analyze how your ads are performing with a certain group of people. Facebook Ads reporting allows you to create, customize, exports and schedule reports on your ads performance. Ad account associated with the report administrator, advertiser or analyst access to the ad account associated with the report. You can make a report on a set of parameters you choose. Ad reports gather and display information from current campaigns, ads sets and ads.  You can easily reach your business goals by letting people engaged with your ads. You can also achieve your business goals in the same way. The customized ads report reveals the fact which ads are working or which you need to adjust & manage.

Easy Steps To Create Reports In Facebook Ads Manager

  • Open Ads manager first.

  • Navigate to ads reporting by following these two methods.

  • From the main, you need to select measure and report.

  • From the campaign, select the reports and then export.

  • You can build your own custom report or create a report from a template.

  • After your ads reports have been created, you can customize the way your information appears.

  • Consider the following things - use different breakdowns, metrics, filters, and attribution windows.

You can also take your Facebook ads to the next level by making it even better. You just need to check up on some important points and that’s all.

Filters- Select specific filters or you can design your own filter.

Schedule Facebook reports- You can create Facebook ads reports automatically and send emails daily, weekly or monthly wise.

Create a custom campaign reports- Test new strategies and create custom campaign reports to evaluate them. Start A/B testing your ads. Create reports for each of them.

How To Use Facebook Ads For Effective Results?

It’s not surprising fact that the objective of Facebook Ads is conversion. Look at some of the ways you can use Facebook Ads for great benefits.

Filter your ads by objective/purpose

In case you are running ads for both website conversions and website clicks, it quite important to separate the results for two of them. Simply, go to the top rights of Ads manager, click Filters over there and expand objective. Select time period accordingly.

 

Run Ads to all Placement

Breakdown results within your Ads reports. Run ads to all placements but break down their results within your ads reports. Expand “By delivery” and select “placement”. The performance of each campaign will automatically get a breakdown by the Facebook.

Breakdown by country

You can either create separate ads sets by country or filter the countries you are going to target. Go within your ads reports, click the “breakdown” drop-down, and expand “by delivery and then select the targeted country. You can break down by country or by destination as well.

Wrapping up:-

 

Facebook ads reports provide you with everything you need to evaluate and optimize your ongoing Facebook marketing campaigns. The above-described things will help you achieve optimum outcomes with Facebook Ads reports. We at Webentic understand the true value of Facebook campaign and let advertisers make most of it.


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